Advertising New Products
In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Businesses today often advertise their products and services with an emphasis on novelty. This essay will explore the psychological causes of this trend and explain why it is a negative development.
The primary reason for businesses highlighting the newness of their products is rooted in human psychology. Humans have an innate desire for novelty, which is evident throughout history in various industries. Due to intense competition in the market, even subtle new features can make a significant difference, leading to increased revenues. For example, Hot Toys, a high-end collectible manufacturer, successfully elevated its brand over its competitors by incorporating unique features such as rolling eyeballs, hand-tailored fabrics, light-up functions, and dioramic display bases. These nuanced differences play a pivotal role in making the company the giant in the world of collectibles.
However, an excessive focus on new features can have negative implications for both businesses and consumers. For the latter, it triggers impulsive buying behavior among consumers, leading them to purchase unnecessary products with apparent new features. This trend could also stifle innovation and hamper creativity among businesses as they focus on incorporating new features rather than designing authentic products. This could lead to a market with homogeneous products and services, depriving consumers of diversity and innovation.
In conclusion, the emphasis on newness in products and services is a negative trend rooted in human psychology, which can lead to impulsive buying behavior among consumers and hinder growth among businesses. Ultimately, the market must offer diverse choices to promote innovation and creativity.
(251 words)
Essay Breakdown
Structure
Introduction
[1] Businesses today often advertise their products and services with an emphasis on novelty. [2] This essay will explore the psychological causes of this trend and explain why it is a negative development.
1. Paraphrase the given topic and give my opinion
2. Answer the questions
Body
Paragraph 1
[1] The primary reason for businesses highlighting the newness of their products is rooted in human psychology. [2] Humans have an innate desire for novelty, which is evident throughout history in various industries. [3] Due to intense competition in the market, even subtle new features can make a significant difference, leading to increased revenues. [4] For example, Hot Toys, a high-end collectible manufacturer, successfully elevated its brand over its competitors by incorporating unique features such as rolling eyeballs, hand-tailored fabrics, light-up functions, and dioramic display bases. [5] These nuanced differences play a pivotal role in making the company the giant in the world of collectibles.
1. A topic sentence showing the main idea – human psychology
2. Explain the main point
3. Develop the main point
4. Provide an example of Hot Toys
5. Continue to fully develop the main point
Paragraph 2
[1] However, an excessive focus on new features can have negative implications for both businesses and consumers. [2] For the latter, it triggers impulsive buying behavior among consumers, leading them to purchase unnecessary products with apparent new features. [3] This trend could also stifle innovation and hamper creativity among businesses as they focus on incorporating new features rather than designing authentic products. [4] This could lead to a market with homogeneous products and services, depriving consumers of diversity and innovation.
1. A topic sentence showing the main idea – a negative development
2. Explain and develop supporting idea 1 – Consumers
3. Explain and develop supporting idea 2 – Businesses
4. End the paragraph with a result
[1] In conclusion, the emphasis on newness in products and services is a negative trend rooted in human psychology, which can lead to impulsive buying behavior among consumers and hinder growth among businesses. [2] Ultimately, the market must offer diverse choices to promote innovation and creativity.
1. Restate my opinion
2. Extend the viewpoint by stating a final thought
Vocabulary
Businesses today often advertise their products and services with an emphasis on novelty. This essay will explore the psychological causes of this trend and explain why it is a negative development.
The primary reason for businesses highlighting the newness of their products is rooted in human psychology. Humans have an innate desire for novelty, which is evident throughout history in various industries. Due to intense competition in the market, even subtle new features can make a significant difference, leading to increased revenues. For example, Hot Toys, a high-end collectible manufacturer, successfully elevated its brand over its competitors by incorporating unique features such as rolling eyeballs, hand-tailored fabrics, light-up functions, and dioramic display bases. These nuanced differences play a pivotal role in making the company the giant in the world of collectibles.
However, an excessive focus on new features can have negative implications for both businesses and consumers. For the latter, it triggers impulsive buying behavior among consumers, leading them to purchase unnecessary products with apparent new features. This trend could also stifle innovation and hamper creativity among businesses as they focus on incorporating new features rather than designing authentic products. This could lead to a market with homogeneous products and services, depriving consumers of diversity and innovation.
In conclusion, the emphasis on newness in products and services is a negative trend rooted in human psychology, which can lead to impulsive buying behavior among consumers and hinder growth among businesses. Ultimately, the market must offer diverse choices to promote innovation and creativity.
Vocabulary Highlights
- Advertise their products and services: promote their goods or services to attract customers.
- Emphasis on novelty: highlighting the newness of products or services.
- Psychological causes: the reasons rooted in human psychology that lead to a particular behavior.
- Negative development: an unfavorable trend or outcome.
- Innate desire for novelty: a natural inclination to seek new or novel experiences.
- Intense competition: a high level of rivalry among businesses in the market.
- Subtle new features: small or minor changes or improvements made to products or services.
- Increased revenues: a rise in the amount of money earned by a business.
- High-end collectible manufacturer: a company that produces high-quality or luxury collectible items.
- Unique features: distinct or exceptional characteristics that differentiate a product or service from others in the market.
- Nuanced differences: subtle or fine distinctions that make a difference in the perception of a product.
- Pivotal role: a crucial or essential function or influence.
- Impulsive buying behavior: making quick or unplanned purchases without much thought or consideration.
- Unnecessary products: goods or services that are not needed or required.
- Stifle innovation: to prevent or hinder the development of new or innovative ideas.
- Hamper creativity: to limit or impede the ability to create or design new things.
- Homogeneous products and services: goods or services that are similar or identical to one another, lacking diversity or variety.
- Depriving consumers of diversity and innovation: to prevent customers from having access to a range of different options or new ideas.
- Diverse choices: a variety of options or alternatives to choose from.
- Promote innovation and creativity: to encourage or foster the development of new and innovative ideas.
Grammar Gems
COMPARATIVE STRUCTURE
“This trend could also stifle innovation and hamper creativity among businesses as they focus on incorporating new features rather than designing authentic products.”
Here I used a comparative structure with “rather than” to contrast two ideas – incorporating new features versus designing authentic products. This structure is useful for showing the difference between two contrasting ideas and is commonly used in English.
Reading
Further reading about this topic can be found here:
https://buffer.com/resources/novelty-and-the-brain-how-to-learn-more-and-improve-your-memory/
Listening
Further listening about this topic can be found here:
