Social Media Presence
The bar chart illustrates the percentage of businesses in the UK who had a social media presence from 2012 to 2016.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
The given bar chart details the proportions of UK businesses with a social media image between 2012 and 2016.
Looking from an overall perspective, it is readily apparent that all businesses, regardless of size, saw increases in levels of social media presence with small and medium enterprises rising to a largely similar degree. In addition, large organizations having their presence in social networks were prominent and led throughout despite increasing only slightly by the end of the period.
Looking initially at small and medium businesses which displayed greater similarity, both commenced the timeline at around 30% (28% for small enterprises and 31% for their medium counterparts). Small-sized ones then grew gradually to 30% in 2013, followed by a surge to around 35% in 2014, a subsequent decline back to 30%, and a final increase to peak at shy of 50% in 2016. Medium businesses also witnessed a rise overall, climbing to just below 50% in 2013 and 2014, before a drop to 30% in 2015, and an eventual surge to a high of 52%.
Large businesses displayed roughly similar statistics in 2012, 2013, and 2014 (approximately 78%), a dip in 2015 to just around 52% with a subsequent rebound to end at just below 80%, a marginal rise compared to the figure at the start of the period (78%).
Essay Breakdown
Structure:
Introduction:
[1] The given bar chart details the proportions of UK businesses with a social media image between 2012 and 2016.
[2] Looking from an overall perspective, it is readily apparent that all businesses, regardless of size, saw increases in levels of social media presence with small and medium enterprises rising to a largely similar degree. [3] In addition, large organizations having their presence in social networks were prominent and led throughout despite increasing only slightly by the end of the period.
1. Paraphrase the question
2. Write an overview delineating the most noticeable points
3. Additional sentence to show the group in the leading position
Body:
Paragraph 1:
[1] Looking initially at small and medium businesses which displayed greater similarity, both commenced the timeline at around 30% (28% for small enterprises and 31% for their medium counterparts). [2] Small-sized ones then grew gradually to 30% in 2013, followed by a surge to around 35% in 2014, a subsequent decline back to 30%, and a final increase to peak at shy of 50% in 2016. [3] Medium businesses also witnessed a rise overall, climbing to just below 50% in 2013 and 2014, before a drop to 30% in 2015, and an eventual surge to a high of 52%.
1. Compare the beginning year of small and medium businesses
2. Describe how small businesses changed in the following years
3. Describe how medium businesses changed in the following years
Paragraph 2:
[1] Large businesses displayed roughly similar statistics in 2012, 2013, and 2014 (approximately 78%), a dip in 2015 to just around 52% with a subsequent rebound to end at just below 80%, a marginal rise compared to the figure at the start of the period (78%).
1. Describe the statistics of the large businesses in the given period
Vocabulary:
The given bar chart details the proportions of UK businesses with a social media image between 2012 and 2016.
Looking from an overall perspective, it is readily apparent that all businesses, regardless of size, saw increases in levels of social media presence with small and medium enterprises rising to a largely similar degree. In addition, large organizations having their presence in social networks were prominent and led throughout despite increasing only slightly by the end of the period.
Looking initially at small and medium businesses which displayed greater similarity, both commenced the timeline at around 30% (28% for small enterprises and 31% for their medium counterparts). Small-sized ones then grew gradually to 30% in 2013, followed by a surge to around 35% in 2014, a subsequent decline back to 30%, and a final increase to peak at shy of 50% in 2016. Medium businesses also witnessed a rise overall, climbing to just below 50% in 2013 and 2014, before a drop to 30% in 2015, and an eventual surge to a high of 52%.
Large businesses displayed roughly similar statistics in 2012, 2013, and 2014 (approximately 78%), a dip in 2015 to just around 52% with a subsequent rebound to end at just below 80%, a marginal rise compared to the figure at the start of the period (78%).
Vocabulary Highlight:
- proportion (n): a part or share of a whole
- apparent (adj) : easy to see or understand
- prominent (adj): important or well known
- commence (v): to begin or to happen
- gradually (adv): slowly, over a long period of time
- surge (n) + to: a sudden increase in the amount or number of something
- subsequent (adj): happening or coming after something else
- peak (v) + at: to reach the highest point or value
- drop/ drip (n) + to: a decrease
- rebound (n): a recovery
Reading:
Further reading about this topic can be found here:
https://www.dreamcast.ae/blog/strong-social-media-presence-for-organizations/
Listening:
Further listening about this topic can be found here: